Dunkin’ Donuts’ New ‘Dunkin” Location Will Focus On Beverages

A post shared by Antonella (@nella_fit_now) on Aug 7, 2017 at 9:39am PDT

UPDATE: An official statement from Dunkin’ Donuts says that the new restaurant will be located at 275 South Lake Ave. in Pasadena, CA. While it will feature Dunkin’ Donuts’ full menu, this particular spot will highlight the brand’s beverages and coffees rather than just donuts. Patrons can rest easy, however, as they can still get their beloved donuts at the new spot.

Dunkin’ Donuts spent years carving a name for themselves in the donut space. A major change the company is considering to that name, however, might make things a little more confusing for long-time patrons.

A few days ago, Dunkin’ Donuts announced that they were dropping the “Donuts” from their name at a test location in Pasadena, CA. Forbes reports that the restaurant will simply go by Dunkin‘.

Whether or not customers will recognize the location as a donut shop remains to be seen.

So what’s the Internet think of this drastic new change?

As long as they still HAVE donuts, I don’t care WHAT they call themselves. #Dunkin‘ #Donuts #Yummy

— TipnkcSeaya (@tipnkc) August 6, 2017

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Everyone here in Philly calls it “Dunkin” anyway. So we’re fine with that #DunkinDonuts #Dunkin https://t.co/BrGH8Gs9EQ

— Kristen Alderson (@krisalderson) August 4, 2017

Dunkin’ Donuts changing it’s name to “Dunkin” makes as much sense as Burger King changing it’s name to “Burger”.

— ᴀᴅᴀᴍ sᴛᴀʙᴇʟʟɪ (@a_stabelli) August 4, 2017

Dunkin’ Donuts wants to drop “donuts” from their name. The world really is going to hell.

— Mattzilla™ (@mattZillaaaa) August 5, 2017

Other possible name changes for Dunkin’ Donuts

– Starbucks Lite
– CoffeeTown 3000
– Dunkirk Donuts

— Jake Vig (@Jake_Vig) August 5, 2017

Dunkin’ Donuts should just change its name to Nut

— bauhausfanaccoun (@hyped_resonance) August 4, 2017

We’ll soon see how this shift in titles will do at the test location in California. Until then, Dunkin’ Donuts is keeping their original two-word name at all of their other locations for the time being.