Applebee's made tons of people happy when they announced that they would be selling one dollar margaritas all month long. It turns out that there was a catch to this thrifty alcohol deal: the drink itself is extremely cheap to make. An Applebee's bartender who prepped buckets of the Dollaritas pulled the curtain on how they're made in their Snapchat story.
The entire series of snaps was posted by The Bitchy Waiter on Facebook, where it went viral. That can partially be attributed to the fact that the bartender was making the Dollaritas inside of five gallon buckets, but also because of how much cheap stuff went into it. Based on the videos, your average dollar margarita at Applebee's consists of 1 part cheap tequila, 1 part margarita mix, and 3 parts water.
The unknown bartender claims that their location makes 12 gallons of this "swill" every day. Assuming that every store is at that pace, with over 2,000 locations at Applebee's, that translates to over 720,000 gallons that the chain is cranking out this month, with at least 430,000 of those gallons being straight-up tap water.
To be honest, though, with a drink as cheap as a dollar, was anybody really expecting more bang from these Dollaritas? It's a clever strategy from Applebee's to draw more traffic for sure. We'll have to wait and see if it translates to increased food sales, however.