Apple Hires Cookie Monster To Promote This Major Siri Update

Apple just launched a Hands-free function for Siri for the iPhone 6s. Now, users can just exclaim “Hey, Siri.” along with a command and the operating system will perform that command.

As an example, the company used the infamous Cookie Monster from Sesame Street in this new promotional ad. Here, he makes cookies using the new hands-free Siri to set a timer. In typical Cookie Monster fashion, the dude still can’t wait for his cookies to be ready.

Man, “Time in a Bottle” is such a relaxing song.