Pizza Hut Drops Space Jam Boxes And March Madness Merch

Pizza Hut is leaning all the way into March Madness this year, and somehow Bugs Bunny is involved.

To celebrate the 30th anniversary of Space Jam, the chain has teamed up with Warner Bros. to roll out a full-on themed takeover that mixes basketball, nostalgia, and a pretty stacked pizza bundle. At the center of it is the Space Jam x Triple Treat Box, priced at $21.99, which comes loaded with two medium pizzas on Pizza Hut’s updated Hand Tossed crust, plus breadsticks and cinnamon sticks. All of it arrives in packaging that feels like it jumped straight out of a Looney Tunes rerun.

But the pizza is just part of the play. Pizza Hut is also tying the collab into its Hut Rewards program, where members who sign up during March Madness can get early access to exclusive Space Jam merch drops. We’re talking items like a letterman jacket and jersey, the kind of gear that turns a casual watch party into something a little more committed.

There’s also a digital game in the mix, giving fans a shot at winning free pizza for a year. It runs through April 7, which feels perfectly timed for when most brackets have already fallen apart.

And if you happen to be near the action, Pizza Hut will also have a presence at the Men’s Final Four Tip-Off Tailgate in Indianapolis from April 3 to 6, with appearances from Bugs Bunny and Lola Bunny as part of the experience.

Honestly, if you’re going to watch your bracket fall apart, you might as well do it with a Triple Treat Box and Bugs Bunny on the lid.