FROOT LOOPS To Change Forever As Kellogg Announces All-Natural Direction

Kellogg Co’s going all natural. The company announced Tuesday that it plans to stop using artificial colors and flavors in its cereals and snacks sometime before 2018, Reuters reports.

All this year, fast food chains have been announcing similar goals with their ingredients. Now, the 109-year-old food company is the latest to make the change.

Competitor General Mills had also made a similar announcement about a month ago.

Thankfully, this isn’t a major change for Kellogg. About 75 percent of its cereals in North America are made without artificial colors and more than half of are made without artificial flavors. Those who enjoy the sugary saturated colors of fruit loops, however, will be sorely disappointed.

Like its Australian counterparts, expect the cereal to boast paler shades of color as natural coloring ingredients replace the artificial ones. It’s all in the name of health, right?