Starbucks Poised to Make Overpriced, Overbranded, Over-Instagrammed Greek Yogurt a Reality

Is it safe to call Starbucks the “Facebook” of coffee shops yet?

As in, we’re all over it, we all complain about being over it, yet we keep coming back. This time, because the loosely-interpreted “coffee” giant has just decided to make its own line of Greek yogurt and for some reason, we’re just going to let it. Because we’re suckers. Caffeine and pretty branding-addicted suckers.

The result of a partnership with Danone, the makers of Dannon, Starbucks’ new yogurt will officially be called “Evolution Fresh, inspired by Dannon,” and will be available in Starbucks stores by 2014 and major grocery stores by 2015.

USA Today reports: “Starbucks’ foray into yogurt is part of a strategic plan devised several years ago by Starbucks CEO Howard Schultz to [take over the world] evolve the nation’s leading coffee chain into a better-for-you brand. Schultz wants Starbucks products to be as frequently purchased at a grocery store as a Starbucks store.”

Let’s just hope by then, Instagram will have gone the way of Myspace and formspring, ‘cause ain’t no one got time for pre-teens taking selfies in the dairy aisle.

H/T USA Today