Taco Bell Admits Classy People Don’t Eat Waffle Tacos, Opens New Chain that Serves Lobster Rolls and Fried Chicken Tacos


The folks over at Taco Bell never seem to take a minute before jumping into their next venture. Though it looks like this next move isn’t going to be a new Doritos Locos Taco. Instead, they plan to create an entirely new fast-casual restaurant called The US Taco Co. Set to open at a test location this summer in Huntington Beach, Calif., US Taco Co. will feature more quality ingredients than Taco Bell.

US Taco Logo

According to Ad Age, Taco Bell CEO Greg Creed felt there was a market of customers that “would probably never become regular Taco Bell patrons.” Instead of focusing on rebranding the Taco Bell menu solely to attract them, they decided to pool their resources into developing a separate restaurant that would serve higher-end food.


The menu includes items that bear no resemblance to the Taco Bell brand. You won’t find a Waffle Taco here, people. One of the US Taco Co.’s featured tacos is the Winner Winner, a crispy chicken taco made with South of the Border Southern Gravy, roasted corn Pico de Gallo, fresh jalapeños and cilantro. The Brotherly Love is the restaurant’s take on a Philly Cheesesteak featuring carne asada steak, grilled peppers and onions, roasted poblano queso, cotija cheese and fresh cilantro. There’s even word that a lobster roll representing New England will make it’s way to the menu.


Other menu items include Papas Fritas with Habanero Dust and Ghost Chili Ketchup, Loaded Carne Asada Fries and a Mexican Car Bomb Shake made with Tequila Caramel Sauce, Chocolate Flakes, Guinness Stout and Premium Vanilla Ice Cream. The fast-casual world of Mexican food has pretty much been dominated by Chipotle and now it looks like US Taco Co. aims to make a statement towards their competition.

Interior US Taco

Interestingly enough, Taco Bell’s parent company Yum Brands, which is coincidentally parent to KFC, also recently opened a fast-casual fried chicken store in Texas. Does this mean our favorite fast food chains could be branching off into the QSR field in the near future?

Pete is a guy who enjoys comics, cartoons and crappy movies. Favorite foods include pizza, mexican and pretty much anything that has to do with breakfast. If the three were combined, it would be preferred. His browser history is filled with food porn.

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  • Linda Lovelush

    So… what… those of us that *do* eat Taco Bell are poor, fat, lazy slobs?


    • TwistyJ


      I may be underpaid, overweight, and not willing to exercise but that doesn’t make me poor, fat and…oh shit. Yes it does.

      • Linda Lovelush

        Eh, don’t feel bad. To me, “exercise” is a 4-letter word. I could stand to drop a few pounds and I could definitely stand a few more bucks in my bank account, so… yeah ;)

        • TwistyJ

          Linda, you’re so awesome.
          I can guess what 4-letter word you’re thinking of… YEAH BABY! :D

          • Linda Lovelush


  • Ruen

    hey I liked the breakfast but I had no idea the ingredients weren’t quality https://www.youtube.com/watch?v=-frpc–FXwQ

    • Linda Lovelush

      It’s fast food, for crying out loud, what did you expect? LOL

      I’ve had the regular Crunchwraps many many times and I don’t recall EVER hearing an actual *crunch* when biting into it.

      PS – Hope the hangover wasn’t too bad.

  • Candyfiend

    So healthy too ha ha

  • musicnotmoney

    Oh come now, people who ‘don’t eat Taco Bell’ don’t act like you’ve never been stoned with a handful of change and the munchies.

  • haas10

    Well if anyone knows classy…it’s Taco Bell! :-D

  • Pete M.

    Doesn’t Southern California already have a glut of decent Mexican places? Why not open a place like this someplace where the local fare wouldn’t compete?

    It’s like when they open a Papa John’s here in the New Haven area when we have all of Wooster Street’s amazing pizza places to choose from. Please.