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7-Eleven Sandwich Packaging Gets a Bold, Ikea-Friendly Makeover

BVD Packaging

Grabbing a sandwich from your local convenience store is a decent on-the-go lunch option, but most times, it's hard to decipher exactly what's inside. Plus, you gotta be cautious about what your choice will say about your personality. It's a tricky situation, but Swedish design agency BVD has come up with clever packaging to make this lunchtime debacle much easier.

These easy-to-read labels detail every sandwich ingredient, ensuring customers aren't surprised by what's inside. They also add a bit of artistic flair to standard food packaging, swapping tiny black font for larger, colorful ingredient listings.

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BVD Packaging

BVD Packaging

BVD Packaging

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BVD Packaging

This handy packaging is currently available at 7-Eleven and Press­byrån stores in Sweden.

H/T Design Taxi + Picthx BVD