What To Eat This Holiday If You Live In The UK: Christmas Tree-Flavored Chips

Just when you thought you’d heard it all… Christmas Tree flavoured crisps are now available from Iceland. The savoury snack is made with oil taken from real pine needles. Will they be a part of your festive spread this Christmas? (Image: Iceland) pic.twitter.com/Dk338BcQmW

— Birmingham Updates (@BhamUpdates) October 3, 2018

In the UK, propped among other varieties of chips (we’re talking potato chips not fries), are a supermarket chain’s newest holiday flavor. Snack brand ‘Iceland’ released “Christmas Tree Flavour Salted Hand-Cooked Crisps” throughout UK grocery stores.

The ingredients are pretty simple: potatoes, sunflower oil, pine oil, and pine salt seasoning — an expected combination to create a piney, woodsy taste. A pine-flavored chip definitely sounds odd, but the flavors may taste similar to rosemary. Not so outlandish now, huh?

But, whether it is a marketing ploy or not, this festive flavor breaks away from the flavors that we, as a society, have grown to associate with the holidays: pumpkin spice, peppermint, etc.

As of now, these chips are only available in the UK but, honestly, I wouldn’t be surprised if it popped up in Trader Joe’s shelves. Yet, for now, the British are winning the oddest potato chip flavor contest (sorry Lay’s).