Too Cool: Urban Outfitters Opening First In-Store Coffee Bar

Things we wish we could erase from our collective consciousness: cronuts, Miley Cyrus’s tongue, the word hipster (see also: 20-something and millennial). You could download the new Chrome extension that swaps out every appearance of the word with “my internalized misconception of the youth,” or you could pray this in-store Urban Outfitters coffeehouse goes nationwide. We might never have to see another hipster internalized misconception again.

Sneaking into the lower level of an UO location in (where else?) Manhattan, right next to the lomo cameras and Banksy books, the purported cold brew-swiller will open its Pinterest-ready-doors next Monday, reports New York blog Sprudge. They’ve partnered with Wisconsin’s Kickapoo Coffee Roasters to roll out a whole line of espressos, hot coffees, cold-brews, drips, and specialty pastries, all compiled by a dedicated barista staff – so no one need worry about any misguided temps mixing up their Costa Rican Blends with their Argentinian.

With any luck, all the internalized misconceptions out there will soon realize Urban Outfitters has become a swankier Wal-Mart, complete with all the clothes, trinkets and nourishment any aspiring-anything will ever need — and just move in there. Will the streets feel considerably less pretentious and considerably less well-dressed? Probably. But at least we can stop making awful hipster jokes.

H/T Grubstreet + PicThx Sprudge