Fans of the iconic Sour Patch Kids candies just got a whole new experiential way to enjoy the treats, as Mondelēz International, the conglomerate who owns the brand, just opened a Sour Patch Kids store.
Now open to the public in New York City, the Sour Patch Kids Store is a permanent experience that sells a variety of takes on the iconic sour-sweet candy. In addition to plenty of merch, there's an entire menu of treats like freak shakes and ice cream sandwiches that incorporate Sour Patch Kids in multiple ways.
All of these treats were built for Instagram, whether it be the clouds of Sour Patch Kids Cotton Candy or the kaleidoscopic waffle treat, which is surrounded by a layer of the cotton candy as well.
While the building is exclusive to New York, one facet of the shop is now available to everyone nationwide. By heading to Sour Patch Kids' website, you can create your own custom packs of the candies that can get shipped to your home.
With the opening of a store during the COVID-19 pandemic will obviously come concerns of health and safety. For now, Sour Patch Kids will be limiting the creations their store sells to take out orders only. Additionally, a 50% capacity limit will be set on the store, and all guests will be required to wear face masks. Any tongs and scoops at candy stations will be sanitized, and guests using them will also have to wear disposable gloves.
More details on how the store will implement safety measures to prevent potential spread of COVID-19 can be found here.
The Sour Patch Kids store is a unique new way to enjoy the candies, and the treats they're making look colorful and should be a hit with those who love them.