Sour Patch Kids Launches Sour Hearts For Valentine’s Day

There’s a loud contingent of folks that would rather punch air when Valentine’s Day than actually celebrate it. Sour Patch Kids seem to share that very sentiment by debuting new Sour Hearts ahead of Cupid’s holiday in a sweet Black Raspberry flavor.

“Valentine’s Day can be a sour subject for some, which is why we wanted to offer a Sour Patch Kids treat for all our fans to enjoy,” said Lauryn McDonough, Senior Marketing Director, Candy, Seasonals, and Chocolate at Mondelēz International. “Sour Patch Kids Sour Hearts candy plays on the mischievous side of Valentines, while still delivering the sour-then-sweet treat Sour Patch Kids fans have come to know and love, regardless of relationship status.” 

So if you’re looking for a little edge to your Valentine’s Day candy then Black Raspberry Sour Patch Kids Sour Hearts candy are now available for a limited time only at all major national retailers.