Snoop Dogg Launches His Own Line Of Coffee

From legendary rapper to wine entrepreneur to on air antics with longtime pal Martha Stewart, Snoop Dogg does it all. Now, the iconic cultural figure is brewing up coffee.

Inspired by a recent trip to Indonesia, Snoop Dogg is partnering with local coffee entrepreneur Michael Riady to launch INDOxyz, “a premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators,” according to the brand’s press release.

Could this product make it to the next Snoop Dogg album? Maybe if that album is recording on the islands of Sumatra, Java, Bali or Sulawesi.

Unlike other coffee brands, INDOxyz is sourced directly from Indonesia and grown by collective farmers on the islands of Sumatra, Java, Bali and Sulawesi.

“My relationship with coffee goes way back. The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Today marks the launch of a new company I created along with my partner Michael, who introduced me to the best tasting Indonesian coffee,” stated Snoop Dogg.

The green beans will be roasted in Los Angeles, before being packaged for the exclusive and limited rollout starting in Snoop’s home state of California followed by Las Vegas, Nevada.

Snoop says INDOxyz will change the industry as it plans to have a national retail expansion in the near future. The cold brew beverage will start at $5.99 and the whole bean pack will cost $17.99.