Pumpkin Spice M&Ms are Either Brilliant or Horrific

We tried playing nice, Pumpkin Spice. We admitted Starbucks’ original Pumpkin Spice Latte is delicious, we smiled when you started showing up in our donuts and shakes, we even tried a couple pumpkin beers. But you, my friend, are taking our brief seasonal tolerance of you over by a mile.

I mean, Pumpkin Spice M&Ms? Are you serious, buddy?

Yes, I’m sure it sounded like a good idea at the time. Pumpkin Spice sells. Who cares if it’s not interesting or innovative? As long as people are buying, let’s keep on giving. It’s the reason all music and movies are the same. It’s the logic behind every trend in the history of ever. But just because you can sell something doesn’t mean you should (*cough, Miley*), especially if you’re not doing it well.

Adam from The Impulsive Buy described his batch, available exclusively at Target, as follows:

“As I crunched down on a single candy, all I initially tasted was chocolate. True, it’s better than tasting raw pumpkin, but I was expected something a little more scrumptious. Then, almost as an aftertaste, a hint of cinnamon emerged. Here’s the thing though; it’s not that traditional vanilla and cinnamon warmth that one usually associates with pumpkin. Instead, it’s kind of a wimpy version of Cinnamon Red Hots. Cool and vaguely spicy, it’s more of a sensation than a flavor, and it’s not something that goes with the milk chocolate flavor.”

Basically, like so much other seasonal fare, the new Pumpkin Spice M&Ms are nothing but a tasteless eye and walletsore. Leave it to the adults, honey. Starbucks will take it from here.

H/T + PicThx TIME