Fast food mashups with beloved packaged food brands have dominated the space in 2019, with items like the Cheetos Sandwich and deep fried OREOs having taken the industry by storm. The latest chain/CPG collab, between Pizza Hut and Cheez-Its, is sure to only intensify the furor around these hybrids.
Photo courtesy of Pizza Hut
Pizza Hut's newest item is the Cheez-It Pizza, which can be best described as a cross between a giant Cheez-It cracker and a calzone. The actual dough around the outside is infused with Cheez-Its' signature flavor, and was designed to have a crispier texture to better emulate a cracker. The Cheez-Its are stuffed with cheese and an optional helping of pepperoni, served with a side of marinara sauce for dipping.
Photo: Elie Ayrouth // Foodbeast
This fusion of cheesy crackers and pizza will be available starting September 17th at all locations nationwide. You can order a pack of 4 with marinara for $6.49. On September 24th, it will also be added to Pizza Hut's $5 N' Up menu at a 50-cent discount.