You might remember OREO selling blank packages of "Mystery OREOs" earlier this year, as they challenged fans to guess what the flavor would be. The guessing game came attached with a hefty $50,000 cash prize for one lucky consumer who correctly identified the flavor.
We now officially know that the Mystery OREO flavor was:
The cinnamon-based mystery wasn't terribly hard to crack. Cinnamon buns could be ruled out, as they've already been a past flavor, and something like Cinnamon Toast Crunch was too meta, and the world wouldn't be ready for that collab.
OREO is very keen on food trends, and churros have been flourishing in the U.S. of late, with several restaurants revolving around the chewy cinnamon dessert.
While OREO said there are no plans to release an official churro flavored creme package, the mystery packages are still available in stores for a limited time while supplies last.