Oprah Is Launching Her Own Food Label

Oprah Winfrey is taking a beat from media and stepping into a entirely new industry: food.

The Queen of All Media has partnered with The Kraft Heinz Company to create a line of soups and side dishes under the name O, That’s Good!.

O, That’s Good! features dishes such as mashed potatoes, pasta, broccoli cheddar soup, and tomato basil soup. Some of the dishes include a heftier addition of veggies than their original counterparts. The mashed potatoes, for example, feature a fair amount of cauliflower alongside the titular starch.

Ten percent of the proceeds from Mealtime Stories’ profits will be donated to Rise Against Hunger and Feeding America.

While select grocery stores are already carrying O, That’s Good! items, you can expect a nationwide launch this October. These dishes don’t sound half bad, especially when they go towards a good cause.