Beer isn't for everyone. In fact, you might be surprised at how many people there are out there that flat out don't like the taste, despite its crisp drinkability and very wide variety of refreshing flavors.
Damn, now I need a beer.
One company noticed a trend of regular drinks becoming "hard", such as Mike's Hard Lemonade and Redd's Apple Cider. Small Town Brewery in Wauconda, Illinois, decided to throw their brewing hat into the ring when they made Not Your Father's Root Beer, a delicious root beer-flavored alternative to the average can of beer.
After Small Town's success with Not Your Father's Root Beer and Not Your Father's Ginger Ale, the brewery decided to bottle and manufacture their stronger version of the drink. While the mass produced version clocks in at 5.9% ABV (alcohol by volume), the brewery will begin mass producing their stronger variety, a version of NYFRB with a 10.7% ABV, nearly twice the amount in a regular NYFRB.
The initial success of NYFRB led to the stronger version being created, however it's only available around the brewery, usually in cities and districts within an hour or so of the Chicago area. In order to keep the heavy beer hitters interested, Small Town will be selling the 10.7% ABV version in 22 oz. cans or "bombers", at $7.99 a piece.