MSCHF Responds To Egg Shortage With Latest Collaboration Offering Eggs For Under $4
MSCHF, the avant-garde art collective known for its subversive campaigns, has teamed with beauty brand The Ordinary to confront NYC’s egg shortage. An ongoing bird flu outbreak has caused a nationwide shortage, which according to the CDC, has affected over 1.6 million poultry. Egg prices have skyrocketed over the past few months as store shelves have emptied.
Named “Ordinary Eggs,” this genius marketing campaign arrives at the perfect time. Last week the brand announced the news via Instagram: “We heard NYC needed eggs. This weekend, you can get 12 ordinarily priced eggs at our stores for $3.37. No frills, just eggs. While supplies last.” Two addresses were provided for pick-up.
MSCHF’s involvement is no surprise. This is just the latest in a string of interesting marketing gimmicks conjured up by the art collective. In 2024, the “Our Cow Angus” campaign put your conscience to the test by auctioning off parts of a living cow scheduled to be slaughtered at a later date.
The Ordinary eggs are located at these two addresses but make sure to call ahead to confirm:
Nolita
26 Prince St
5th Avenue
475 5th Avenue
