In a tweet last week, MrBeast — the popular YouTube content creator — called his followers to action in an effort to clean up disheveled displays of his chocolate, Feastables, in Walmart stores across the country.
"I need your help! Next time you see Feastables in Walmart (and soon to be new retailers) if you could clean up the presentation and make it look better that’d make me very happy." The tweet, which has now been viewed over 41 millions times with nearly 140,000 likes has caused a passionate response from the Twitterverse.
"Being able to tweet something like this AND have it make an ACTUAL impact on shelf space is a key reason why i think creator brands will dominate shelf space this decade no typical chocolate brand could get consumers to care enough to do this," follower @mws replied after seeing the comments section flooded with photo evidence of customers around the country fixing disheveled displays.
I need your help! Next time you see Feastables in Walmart (and soon to be new retailers) if you could clean up the presentation and make it look better that’d make me very happy ?— MrBeast (@MrBeast) March 3, 2023
I’m building a team to do this routinely, just need help in the short term ❤️ pic.twitter.com/CzYqOqQvta
In only three days, the overall traction from the post resulted in MrBeast announcing a $10,000 donation to charity as a sign of appreciation. Feastables took it one step further and designed a contest for those customers who cleaned up displays to take a photo and submit it for the chance to win $5,000.
Guess I'm heading to Walmart to do a good deed. And maybe win $5k.