Subway has been undergoing a massive makeover in 2023 — new overall design, complete rebranding, and even their newest Deli Heroes sandwiches which use in-house freshly-sliced deli meats. But it isn't their aesthetic that's making headlines...

From August 1 to August 4, fans will have three days to visit SubwayNameChange.com and enter for a chance to win the contest, knowing that if they're selected, they must undergo an entirely legal name change process in order to claim their lifetime supply of free sandwiches.

"Subway will select one lucky winner to earn free sandwiches and assume an iconic new identity," Subway stated in a press release. "Subway will provide the winner with money to reimburse them for legal and processing costs for the name change, making it easy and effortless to become Subway and enjoy a lifetime of delicious subs."

According to the aforementioned release, customers have consumed over two million Deli Heroes sandwiches since their release on July 11. One superfan went as far as getting a true-to-size Subway footlong tattoo and earned themselves a free lifetime supply of sandwiches, showing that devoted Subway customers will stop at nothing to get their hands on a footlong.

This latest promotion is just one small movement in Subway's multi-year transformation which started back in 2021, where Subway did a complete overhaul of their ingredients. Last year, the company unveiled their Subway Series. This year denotes the most complex step in the plan, investing an impressive $80 million to bring deli slicers to more than 20,000 stores and installing a deli slicer every five minutes over the course of nine months to bring their customers the freshest cuts of meat possible.

If you are brave enough to change your name for a lifetime supply of Subway sandwiches, visit SubwayNameChange.com between August 1-4 and enter for your chance to win.