Lay’s Announces CRISPY TACO As Flavor Contest Winner

Photo: Lay’s

A few months back, Lay’s announced the finalists for their annual “Do Us A Flavor” contest. The yearly competition had fans create flavors they thought would be perfect for the potato chip brand.

Fans voted for either Fried Green Tomatoes, Everything Bagels, or Crispy Taco – the three finalists from this year’s competition.

It seems a winner has finally been found.

Photo: Lay’s

Lay’s announced that Crispy Taco is the winner of this year’s Do Us A Flavor contest.

The Crispy Taco flavor was created by Elle Sarem from San Antonio, Texas. She said inspiration came to her from years of hard work perfecting her taco recipe. While her first attempt at making tacos was less-than-perfect, she appears to have nailed the technique. Her winning idea landed her a $1 million grand prize.

A million bucks buys a lot of tacos. A lot.

You can find Lay’s Crispy Taco flavor at participating grocery retailers. Now that this year’s competition has come to an end, better start brainstorming flavors for next year’s contest.

Uni pot pie, anyone?

More content

CultureEating In
Nick DiGiovanni Reveals The Fast Food Career He Almost Had
Nick DiGiovanni’s ascent through the food world has been remarkably quick. He went from Harvard grad to MasterChef competitor and Gordon Ramsay protégé before building…
,
Eating InInnovation
DoorDash Just Took A Major Step Toward Drone Delivery
DoorDash is adding drone delivery as an option for customers. The company has secured Part 135 air carrier certification from the Federal Aviation Administration (FAA)…
,
Eating InProducts
Hot Pockets Is Going Bite-Sized With New ‘Snack Breaks’
They often say “bigger is better,” but Hot Pockets doesn’t always listen to them… which is why they’ve just announced Hot Pockets Snack Breaks, a…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox