Watch Kraft’s Charmingly Vulgar Mother’s Day Commercial

Mother’s Day is right around the corner and this year, Kraft is giving moms a little extra love. In honor of the National Holiday, the mac and cheese brand teamed up with swearing expert Melissa Mohr, Ph.D., in a hilarious commercial short: Swear Like a Mother.

The idea is that moms aren’t perfect, they’ll mess up just like everyone else because they’re human. This includes swearing like a sailor upon occasion. Statistically, 74 percent of moms have admitted to swearing in front of their own children.

Mohr is the author of Holy Sh*T: A Brief History of Swearing, a book on alternative swear words moms can use around their kids.

Check out the short in the video above. This officially serves as your first reminder to get your mom something for Mother’s Day.

Kraft is also developing adorable mac and cheese ear plugs for children, in case swearing alternatives cannot be found in the heat of the moment.