Here's How a Famous Dance Crew Pivoted to a Successful Noodle Brand During the Pandemic

The global pandemic forced everyone and every kind of business to pivot their plans and goals to outlast what was happening all over the world. In person interactions were halted entirely and for a dance crew such as Kinjaz, their entire line of work had to stop completely. Tours were cancelled and all dance studios, no matter where they were, had to close, bringing their business that was full steam ahead to a complete stop essentially over night.


So what's the next step for a dance crew who couldn't physically do their profession? Sell instant noodles of course.

Kinjaz launched a plant-based noodle brand called KinjaBang back in December 2020, which sold out within hours of its release. The dance crew has been around since 2010 and has since gained a dedicated following that would love nothing more than to see their favorite crew stick around.

Thanks to a partnership with Jaback Group (a major player in the consumer product goods industry), they're now poised to be sold in every state in the United States as well as stocked at 7-Eleven, Giant Foods, Hannaford, Stop & Shop, Don Quixote, and Jewel-Osco.

You can get Kinjabang and all three of their flavors — Spicy Shadow Style, Original Kin Style, and Zesty Blade Style — in various retailers across the nation.