Recently, Jack in the Box developed an entire brunch menu they called "Brunchfast." The all-day menu included items that combined the best of breakfast and lunch, with a dab of dinner.
To future hype Brunchfast, the fast food chain released a new virtual reality experience that's completely in 360 viewing.
The video, created by David & Goliath and VR Playhouse, features a journey into a trippy world made of Jack in the Box's menu items.
Check out the video, above. You can move your cursor throughout the video to take in the complete experience.