Recently, a video featuring rapper Ja Rule advertising for a Greek restaurant has made its way around the internet. The video, which has garnered over 3 million views on Twitter to date, shows Ja Rule going off for one of his favorite local restaurants, Papa Cristo's.

Ja Rule got paid a ziplock bag of lamb meat for this commercial pic.twitter.com/mDJVxI3SkE

— Charles J. Moore (@charles270) June 22, 2020

For those unaware, Papa Cristo's is a marketplace and a restaurant that's been at the heart of the Greek community in Los Angeles for over 70 years. The owner, Chrys Chrys, is a local legend that fires up lamb chops, grilled octopus, and many other Greek specialties hard to find at most other restaurants.

While the viral video itself is mostly getting ripped by Twitter users for the editing (Ja Rule dancing in front of a green screen and slapping the owner's head on some stock footage), the story behind it is actually pretty intriguing. Foodbeast reached out to Papa Cristo's to learn more about the video and found that it was part of both a TV show and just general support Ja Rule wanted to give.

According to Papa Cristo's, Ja Rule created the segment for something called "Pitch Perfect," a show he created as part of TBS's "Celebrity Showoff" series. Ja Rule and Chrys chat for a while before coming up with the ad, which the rapper hopes to use to bring light to Papa Cristo's as well as supporting local restaurants in general.

The full clip will air on June 23rd on TBS, but you can view part of the show in the video above. Papa Cristo's also mentioned that Ja Rule is helping to raise money for No Kid Hungry alongside supporting family-run local spots.