Doritos Dinamita Is Going Artificial Dye-Free

PepsiCo continues expanding its artificial dye-free snack lineup with the launch of Doritos Dinamita Simply NKD Chile Limón, the newest addition to its Simply NKD (Naked) collection.

Fans of the rolled tortilla chips can expect the same signature chile-lime flavor, this time without artificial flavors or artificial dyes.

“Dinamita Simply NKD Chile Limón was developed for snack lovers who want it all—a bold, layered flavor experience made without any artificial dyes or flavors,” said Jess Spaulding, Vice President of Marketing. “Building on the momentum of our Doritos and Cheetos Simply NKD launches, this innovation shows how we can continue expanding fan-favorite brands to revolutionize the snack aisle.”

The new flavor joins PepsiCo’s growing Simply NKD lineup, which includes:

• Doritos Simply NKD Nacho Cheese
• Doritos Simply NKD Cool Ranch
• Cheetos Simply NKD Puffs
• Cheetos Simply NKD Flamin’ Hot

Doritos Dinamita Simply NKD Chile Limón is available at retailers nationwide this month in 3.25-ounce and 10.75-ounce bags.