Coke Has a New Bottle Cap That Does Not Come Off

Coca-Cola has unveiled a new bottle cap redesign in the UK that tethers it to the bottle. The effort is supposed to make it easier to recycle the whole bottle, while keeping caps out of garbage.

The brand expects plastic bottles of Coke, Coke Zero Sugar, Diet Coke, Fanta, Sprite and Dr Pepper to have attached caps by early 2024, though this only applies to such products in the UK.

The move is Coca-Cola’s response to addressing plastic waste via its global “World Without Waste” initiative, which sets a 2030 goal of helping to collect and recycle empty bottles or cans for each one sold. World Without Waste also projects to have its cans and bottles to have 50% recycled material by 2030, while aiming to have product packaging 100% recyclable by 2025.

I’m hoping the next step for Coca-Cola would include re-usable bottles, a better alternative to addressing plastic waste in the world.