You Can Pay Through Facial Recognition Tech At This California Burger Joint

We’ve had friends ask us to spot them for food because they’ve forgotten both their wallets and phones on multiple lunch breaks. You know who you are. If only there was some kind of technology that would bypass absentmindedness and allow you to pay for your meal with the your most primal of assets: your face.

In a pretty groundbreaking advancement, Cali Burgers announced a pilot program at their Pasadena, CA, location that lets customers pay using their face.

Rather than swiping with a credit card, all you’ll have to do is stand there and smile.

Originally, CaliBurger customers were only able to face log into their loyalty accounts at the self-ordering kiosk. They would then have to use a credit card or their phones to complete their order before receiving food. Now, it appears that has become a thing of the past for anyone with a face.

“The positive customer reaction to face-based loyalty login at the kiosks encouraged us to quickly deploy face based payments at the kiosks,” said John Miller, CEO of Cali Group. “To our knowledge, this is the first time in America that customers in a retail environment can pay without needing a physical or digital wallet.”

Once patrons’ faces are scanned, all they’ll have to do is enter their 3-digit CVV number from their credit card to finish the transaction.

CaliBurger’s payment program launches on Jan. 30.

Definitely going to go try it out a few times. Wonder if they’ll be able to recognize my face after I put on a few pounds though?

More content

CultureProducts
Drinkable ‘Street Fighter’ Cards Are Now A Thing
It’s hard to tell whether these new drinkable Street Fighter-themed cards are one of the most innovative ideas ever, or just a gimmicky way to…
,
CultureEating Out
How Chili’s Turned Listening To Customers Into A Business Turnaround
Chili’s is on a winning streak and doesn’t look to be slowing down any time soon. During a recent earnings call, chief executive Kevin Hochman,…
,
Eating Out
McDonald’s Is Giving Away Free McNugget Caviar Kits For Valentine’s Day
Just ahead of Valentine’s Day, the Golden Arches teamed up with Paramount Caviar to drop something nobody asked for, but plenty of people are already…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox