Wingstop Drops Limited 32 oz. ‘Big A$$ Ranch Cup’ For National Ranch Day
Few condiments command the kind of loyalty that ranch does, and if you’ve spent any time around Wingstop’s fanbase, you already know the deal. The chain’s housemade ranch has reached near-mythical status among wing lovers, the kind of sauce people treat less like a side and more like a ritual.
So for National Ranch Day on March 10, Wingstop decided subtlety wasn’t the move.
The brand is rolling out its Big A$$ Ranch Cup, a first-of-its-kind 32-ounce stainless steel collectible filled to the brim with its iconic ranch. Built for the fans who treat ranch not as an accessory, but as the whole event, the oversized vessel clocks in at double the size of Wingstop’s standard 16-ounce large ranch dip.
Each cup will be individually numbered, making it less of a disposable container and more of a limited-edition piece of ranch paraphernalia. Wingstop is positioning the release as a declaration: when the ranch hits this hard, it deserves main-character treatment.
“Yes, it’s 32 ounces of ranch,” said Donnie Upshaw, Wingstop’s Chief Brand Officer. “Our fans turned our housemade ranch into a phenomenon, and when the love is this real, subtlety doesn’t make sense.”
For anyone trying to visualize the sheer volume of sauce here, the Big A$$ Ranch Cup holds roughly:
- Two full pints of beer
- More than twenty standard pizza dipping cups
- An entire quart of milk
Translation: enough ranch for unapologetic wing dunks and double dips all day long.
The collectible cup will retail for $30 and will only be available March 10 at two locations:
- 80 Carmine St., Space B in New York City
- 10910 N Central Expy in Dallas
Orders will be available in-store and through digital carryout only, meaning ranch loyalists will have to show up in person if they want to secure one.
For the die-hards who believe a wing is simply a delivery vehicle for ranch, Wingstop’s message is clear: bigger is better.
