Taco Bell: It's All About the Roosevelts

Best known for his videos for Britney Spears and Rihanna, director Chris Applebaum under the pocketbook of Taco Bell has created an interesting, almost awkward riff on Didd’ys “It’s All About the Benjamins” track from a year ago. The video was made as promotion for Taco Bell’s continuously publicized value menu of items under a dollar.

Lyrics:
Cash strapped
A little short on the greenbacks
Thats what its like
Growin up in the cul de sacs

Mobbin’ to the bell, we’re gettin something to eat
Have my shorties countin’ dimes ’cause todays my treat
I’m a big dog, my pockets full of change
Throw the dimes in the air, kid, I’m makin’ it rain

It’s all about the Roosevelts, baby
Flash them dimes, 79, 89, 99
It’s all about the Roosevelts, baby
Give me tacos and nachos and what’s yours

Pockets empty, wallets looking lean
Paper money’s out, silvers our new green.
Cruisin’ to the bell, we’re rolling cars three deep
Coinage in the glove box, dimes under the seat
I’m like a banker, always rollin’ with change
I ain’t a player, I’m just playing the game.

It’s all about the Roosevelts, baby
Flash them dimes, 79, 89, 99
It’s all about the Roosevelts.

(Thx AdRants)