Goldfish Drops Limited-Edition Pokémon Crackers

To celebrate Pokémon’s 30th Anniversary, Goldfish is releasing four limited-edition collectible packs inspired by the iconic anime franchise. Each pack spotlights one of the series’ most recognizable characters: Bulbasaur, Charmander, Squirtle, and Pikachu.

The crackers keep the signature Goldfish flavor, but now take the shape of the characters themselves. Inside each pack, snackers will find green Bulbasaur heads, reddish-orange Charmander heads, blue Squirtle heads, and yellow jumping Pikachus in the Pikachu edition.

“Teaming up with Pokémon for this limited-edition launch is all about bringing fans a collaboration that feels fun, familiar and made for sharing,” said Mike Fanelli, Goldfish senior director. “This release combines the excitement of Pokémon that many parents grew up with, now reimagined for snack time with their kids. It also marks the first time Goldfish has released crackers in a single color.”

Goldfish now offers the Bulbasaur, Charmander, and Squirtle packs at retailers nationwide, while Walmart and Target exclusively carry the Pikachu edition.

Will these Pokémon Goldfish be as popular as the recent Butterbeer-flavored Goldfish?