Pringles & Miller Lite To Debut Limited-Edition Beer Can Chicken Chips

Current trends predict that country music with a strong Southern influence will be a major force in 2025. Artists are focusing on authentic storytelling, traditional sounds, and a deep connection to the Southern lifestyle. This shift could appeal to a broader audience, potentially influencing other industries, including food and beverage.

As of January 22 in a Kellanova Away From Home press conference, Pringles announced that in May, it will release a new flavor of their classic crisps in collaboration with Miller Lite – beer can chicken. The chips are described as a crisp aroma of hops combined with the grilled notes of roasted chicken.

For those outside of the South, this bold new flavor inspired by beer can chicken is inspired by a beloved Southern recipe. If you’ve never heard of the dish, beer can chicken is exactly what it sounds like. Imagine a recipe that involves placing a half-filled can of beer into the cavity of a whole chicken.

While Pringles, our favorite American brand of stackable potato chips, hasn’t revealed exactly how to get the new release, we can expect it to be available at select retailers for a limited time starting in May 2025.