Wendy’s Debuts An Ube Frosty—But Only In The Philippines

Wendy’s is putting a bold new spin on its iconic Frosty with the launch of an all-new ube flavor—but there’s a catch: it’s only available in the Philippines. While American Wendy’s fans are currently dipping fries into their vanilla Frosty, those overseas get to indulge in the rich, velvety, and vibrantly purple treat that puts ube front and center.

Ube, the sweet purple yam that’s a staple in Filipino desserts, has been having a major moment in the U.S. Trader Joe’s has stocked its shelves with ube-flavored treats, Jack in the Box once rolled out a limited-time ube shake, and Jollibee—one of the fastest-growing Filipino fast-food chains in America—regularly serves up ube-packed desserts. Known for its naturally sweet, earthy, and almost vanilla-like flavor, ube has become a go-to for foodies looking for something both unique and familiar.

With Filipino cuisine gaining more traction stateside, the demand for ube-flavored treats is only getting stronger. While Wendy’s has yet to announce if the Ube Frosty will make its way to U.S. locations, given the hype around the flavor, it wouldn’t be surprising if this purple powerhouse makes the leap sooner rather than later.