Pop-Tarts Brings Back Frosted Cinnamon Roll
Pop-Tarts is bringing back its Frosted Cinnamon Roll in a big way! It will be the third flavor, alongside Frosted Hot Fudge Sundae and Frosted Wild Berry, in this year’s Pop-Tarts Bowl.
The fan favorite flavor is returning to shelves nationwide this month. In the meantime, a hyper-limited drop of is available at https://shop.poptarts.com.
“We’re always listening to our fans and are very happy to deliver one thing they’re truly hungry for: the return of Frosted Cinnamon Roll,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. “We know Pop-Tarts fans love to debate our flavors and were blown away by the level of engagement and speculation over the last two weeks, including correct guesses for Frosted Cinnamon Roll! To everyone who has flooded our comments and customer service to bring back this fan-favorite flavor, we’re proud to say, in the words of Frosted Strawberry, ‘Dreams really do come true’.”
Now that all three flavors are revealed, they will compete to be America’s next favorite Edible Mascot. In a new content series available on the brand’s YouTube channel, fans can witness all three mascots train for their moment in the spotlight.
While the Bowl’s MVP will ultimately choose which Edible Mascot wins’ fans can still make their voices known by voting for the flavor they’d want to see eaten by the 2024 Pop-Tarts Bowl Champions. To help the MVP decide, the results of the fan vote will be shown on the jumbotron in the stadium at the end of the game.
Fans who match the MVP’s final pick will be entered into a random drawing for a chance to win a memorialized piece of the winning Edible Mascot along with a year’s supply of Pop-Tarts toaster pastries.
In addition to this year’s Pop-Tarts Bowl, the toaster pastry brand will be releasing Printed Fun Mascot Packs for a limited time in two flavors – Frosted Strawberry and Frosted Apple Turnover (a Walmart exclusive) – each pastry is printed with various images to commemorate the best moments from last year’s Pop-Tarts Bowl.
There will also be a Pop-Tarts Fan Fest on Saturday (December 28) located outside Camping World Stadium in Orlando. For fans in attendance, Pop-Tarts is putting a sweet twist on college football concessions with treats available for purchase like Pop-Tarts PB&J Pretzels, Hot Fudge Pop-Tarts Ice Cream Sundaes, Pop-Tarts Boston Creme and Strawberry Trifles and End Zone Pop-Tarts Cheesecakes. To cap the game off, the Pop-Tarts Bowl trophy is also a working toaster?!? (see below)
Lastly, Pop-Tarts is donating $50,000 to Extra Yard for Teachers this season, so teachers can help kids’ dreams come true.
