Brace Yourselves, Alcoholic MTN DEW Is Coming

The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands.
Photo: Boston Beer

The hard beverage space is booming, with seltzers spearheading the surge. Yet with every new item popping up, each seems to carry much excitement and buzz with it. Standing out in the now-crowded house of hard beverages is a must. A MTN DEW alcoholic beverage? Yeah that should do it.

This is all made possible through a partnership announced today between The Boston Beer Company and PepsiCo. The collaboration between the two will produce HARD MTN DEW alcoholic drinks that will come in what appears to be Original, Black Cherry, and Watermelon. Packaging shows the drinks to be Zero Sugar, and confirmed ABV is 5% per can.

MTN DEW has always been a brand that embraces the weird and wild, so fans should expect this new boozy product to continue that energy. As for availability, consumers should anticipate to find HARD MTN DEW cans on retail shelves in early 2022.

More content

Eating Out
Wingstop Has Two New Ways To Order Lemon Pepper Wings
Wingstop is giving its most popular flavor a couple of new twists for football season, and Lemon Pepper fans now have three ways to get…
,
Innovation
Scientists Are Turning Plastic Bottles Into Edible Cookies
Researchers have figured out how to make 3D-printed cookies using plastic waste, and nope, we’re not talking about children’s play food. Led by Associate Professor…
,
CultureEating Out
There’s An Underground Market For In-N-Out Delivery, And It Isn’t Cheap
There’s a reason why In-N-Out chooses not to deliver, and to be fair, it’s a pretty good one. Lynsi Snyder-Ellingson, the chain’s owner and president,…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox