The First-Ever Amazon Fresh Grocery Store Is Opening In California

Amazon has announced that California will be the home of its first-ever Amazon Fresh Grocery Store.

Located in Woodland Hills, CA, the Fresh Store is the first of many models that will feature Amazon Fresh produce and grocery items offered at a lower price point than traditional supermarkets.

Convenient store features include Alexa Shoppings lists, which customers can access through their Amazon app while they’re inside the store. Alexa will help them navigate the aisles to find what they need.

There will also be a Dash Cart Lane, which expedites the checkout process using computer vision algorithms and sensor fusion to identify the items in your cart and charge your account accordingly. It’s kind of like Amazon Go in shopping cart form.

Customers can also schedule in-store pickups, something that’s been exceptionally preferred while folks are currently minimizing time out in public spaces during this pandemic.

Set to open in a few weeks, Amazon Fresh has already invited a select group of customers to test out the new grocery storefront ahead of the grand opening.