Jameson Wants To Buy Football Fans $5 Million Worth Of Drinks

Jameson is ready for some football. The Irish whiskey brand recently announced a multiyear partnership as the Official Spirits Sponsor of the NFL, and it’s kicking things off by picking up the first round.

Jameson is launching America’s Biggest Round, a $5 million nationwide bar tab with a little help from two-time Super Bowl champion Eli Manning. Throughout the season, fans can claim their share through rebates, sweepstakes prizes, and exclusive game-day experiences by visiting JamesonWhiskey.com or scanning dedicated QR codes at participating bars.

Fans can also use Jameson’s Sports Bar Locator to find local spots hosting watch parties, special menus, and other game-day festivities. Manning will officially open the $5 million tab in New York City on Sunday, September 13.

“The spirit of fandom and community at a local bar on gameday is really unique,” Manning said. “I’m excited to partner with Jameson as they buy America’s Biggest Round, celebrating the die-hard fans who bring the passion every single week, make the trip to their local spot, and keep the gameday tradition alive.”

The massive bar tab comes as Jameson begins a much larger relationship with the NFL. The brand will serve as presenting sponsor of the Super Bowl Tailgate Concert and bring its own fan experiences and branded bars to the Super Bowl Experience, NFL Draft, and other league events throughout the year.

The partnership is going international, too. Jameson will sponsor four NFL International Games per year as the league continues expanding its global schedule, which features nine games across four continents, seven countries, and eight stadiums this season.