Starbucks Gets Into The Kombucha Business With New Lineup Of Beverages
Starbucks is officially hopping onto the kombucha bandwagon and launching their own lineup of the probiotic-packed fermented beverages.
Photo courtesy of Evolution Fresh
The coffee giant’s cold-pressed juice brand, Evolution Fresh, is expanding into the booch business by combining their products with fermented teas. The result is a lineup of six different kombuchas, with flavors including Ginger Lemon Honeycrisp, Pink Grapefruit, and Turmeric Pineapple Coconut.
Kombucha has been an explosive category in terms of growth, as the US has come to love the drink for its probiotic benefits and unique flavor. Starbucks is now capitalizing on that trend as a way to get in on the expanding probiotics movement.
However, Starbucks kombucha won’t be an actual in-store item for the time being. Evolution Fresh’s kombuchas will instead be sent to natural and grocery retailers around the United States to be sold by the bottle. Currently, you can find them in stores in Los Angeles, San Diego, San Francisco, Boston, Chicago, Seattle, and New York City. Availability will expand to other cities over the coming year.
That doesn’t mean that Starbucks is refusing to eventually put bottles of kombucha in their stores, as Evolution Fresh already has an extensive lineup of juices at each location.
