Nathan’s Famous Brand Coming to Snack Food Grocery Aisles

Inventure Foods is teaming up with Nathan’s Famous, Inc. to produce a snack chip for their retail presence. The popular restaurant brand will now be a national snack that can be purchased in grocery stores this fall.

Nathan’s new snack brand of Crunchy Crinkle Fries will come in Chili Cheese, Cheddar Cheese, and Honey Mustard flavors. There will also be a line of Crinkle Cut Potato Chips.

Wayne Norbitz, president and COO of Nathan’s Famous, told PRNewswire, “We’re excited to partner with Inventure Foods to see our brand extend into the snack chip aisle. Inventure Foods has demonstrated a unique ability to translate popular restaurant menu items into incredibly delicious snack foods. We’re looking forward to a taste experience that is Nathan’s to the core.”

Nathan’s, famous for their hot dogs, have products in all 50 states as well as six countries around the world.

There can never be enough new snack brands out there, and I for one, am excited for this new partnership.

THX: MarketWatch Photo Credit: Nathan’s Famous