After 22 Years, Hershey’s Will Release A Brand New Candy Bar Flavor

You probably didn’t realize it before this, but Hershey’s doesn’t release new chocolate bar flavors too often, so when they do, it’s a pretty big deal.

Meet the new Hershey’s Gold Caramelized Creme, the first new flavor since Cookies ‘n Creme in 1995.

Hershey’s Gold will consist of peanuts, pretzels, and a caramelized creme, providing its rich, golden color. That means that not only will it have a buttery, sweet taste, but you’ll also get a bit of saltiness and crunch from the pretzels and peanuts.

With a Dec. 1, nationwide release, Hershey’s Gold will be available in stores in a standard 1.4-ounce bar, and a 2.5-ounce King-Size bar.

This is only Hershey’s fourth flavor, ever, as it got things rolling in 1900 with milk chocolate, introduced dark chocolate in 1939, waited 56 years to mix things up with its Cookies ‘n Creme, and now is trying to entice a younger audience with a shiny Gold flavor.

The combination of salty and sweet should be pleasing, and we know Hershey’s won’t release anything new unless they feel it’ll be absolutely good. I mean, this bar was 22 years in the making, and should be worth the wait.

This Dec 1st, diversify your taste portfolio. Creamy and crunchy; salty and sweet. #TasteTheGold

A post shared by HERSHEY’S Chocolate (@hersheys) on

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