Kroger’s New ‘Low Cow’ Ice Cream Pints Are A Clear Shot At Halo Top
It seems like everybody is coming for Halo Top these days. After Breyers created their own knockoff of the low-cal, high protein ice cream, Kroger is now jumping into the mix. Like Breyers Delights, their new Low Cow ice cream is very similar to Halo Top’s brand.
Photo by Foodbeast/Constantine Spyrou
Halo Top is enjoying massive success with their protein-infused frozen dessert as of late, having just hit Walmart and CVS. With that popularity, however, comes attention and competition. Kroger, who owns Ralphs, Harris Teeter, and others, has decided to take their own shot at mimicking the titular brand.
Like Halo Top, Low Cow advertises its calories on the front. While Halo Top pints typically roll in at 240-360 calories each, Low Cow’s range is more restricted at 240-280 calories. It also advertises a hefty 24 grams of protein per pint, which is comparable to Halo Top’s 20-24 grams. Additionally, Kroger went all in on the cleaner label and non-GMO route, incorporating ingredients like monkfruit sugar and erythritol to lower sugar content.
The thing that sets Low Cow at an advantage from a marketing stand point, however, is price. Ourselves (along with others) have identified the ice cream’s price as $3.99 per pint. That’s just under a dollar of Halo Top’s average price of $4.89 per pint. Overall, Low Cow is cheaper than Halo Top while competing on calories and protein. That should make Halo Top quiver in its boots, considering Kroger’s massive distribution capabilities.
Photo by Foodbeast/Constantine Spyrou
Of course, none of that matters if Kroger’s new ice cream can’t match Halo Top in terms of flavor. Our team at Foodbeast took a crack at Low Cow’s vanilla and lemon cake flavors to judge that for ourselves. Overall, the lemon cake flavor was icier than Halo Top’s creamy dessert, but had a decent flavor and better texture than Breyers Delights. As for the vanilla pint, Foodbeast Editor-In-Chief Elie Ayrouth ranked it above both Halo Top and Breyers Delights in a comparison test.
Thus, Kroger’s new Low Cow ice cream has the potential to compete with Halo Top on price, health claims, flavor, and texture. Considering how massive Kroger is, they can easily put a dent in Halo Top’s growth strategy. Halo Top better watch out, because between Kroger and Breyers, the competition in the low-calorie, high-protein ice cream aisle is getting fierce.
