California’s Largest Fish Market Is Grappling To Penetrate America’s Grocery Stores

As the largest fish market on the West Coast, the San Pedro Fish Market is no stranger to success, however, one of their newer ventures may be in jeopardy.

Tommy “The Boss” Amalfitano continues to manage operations at the actual fish market and restaurant in California, as Henry, Mike, and Tommy Jr. are pitching their line of frozen seafood products at the annual Boston Seafood Expo in Massachusetts.

While Mike and Anthony, one of his new consultants for the grocery products, try to get business done and meet with potential buyers, Henry and Tommy Jr. appear to be more interested in trying out samples on the expo floor.

Mike was definitely under a lot of pressure at the Seafood Expo. His frozen products project, which he launched five years back, hasn’t been as successful as he’s wanted it to be, and he’s counting on some big buys and client contracts to help turn things around. Plus, there’s always the added stress of Tommy Sr. not being too pleased with the frozen foods side of the business either, and he’s got his own take on what both a win and a loss at the Boston Seafood Expo looks like.

“Success means the project goes on. No success means you gotta make a decision. Cut the project, get rid of them, do something. If they don’t produce, what the hell good are they?”

Here’s to hoping that the San Pedro team in Boston can bring in some new business for their frozen products. Their futures at the fish market may very well depend on it.

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