Carl’s Jr. Is Literally Blowing Up Their Old Advertising This Weekend

Carl’s Jr. and Hardee’s really want to move on from their advertising model of the past. They’re going to get rid of their old brand image by literally obliterating it.

Their parent company, CKE Restaurants, announced in a press release that they will be teaming up with creative ad agency 72andSunny and YouTube channel “The Slow Mo Guys” to blow up everything that represents the past advertising model. This event, titled “The Purge,” will be live-streamed on Twitch this Saturday from 2-4 pm PDT and hosted by the Slow Mo Guys and CKE’s new characters, Carl Hardee Sr. and Jr.

Everything from mechanical bulls, a giant crate of bikinis, flammable tanning oil, and meat-scented cologne are all up for annihilation as fans watching the live stream can choose what and how it will get wrecked. Rocket launchers, forklift trucks and even Jr.’s ex-girlfriend are some of the options available for viewers to select to demolish stuff with.

All of the destruction will be captured in slow-motion and available on instant replay by the Slow Mo Guys as well to create an epic montage of explosions and chaos.

The livestream represents the brand’s desire to have fun with its past, but also to trash it and move forward with a new campaigning model that focuses on the quality and innovation surrounding food at both Carl’s Jr. and Hardee’s restaurants.