‘Deflategate’ Inspires New England Beverage Company to Flatten Soda

Avery’s Beverages in New Britain, CT, decided to poke some fun at “Deflategate” by creating a soda that’s a little bit flatter.

The Deflated Ball Brew, made with grapefruit, orange and lime, was launched on Tuesday with the tagline, “It’s more fun to play with squishy balls.”

The gag gets more intricate; since only 11 out of 12 footballs from the Patriots’ AFC Championship game came in under-inflated, every 12th bottle is carbonated normally.

Avery’s Beverages is no stranger to fun flavors and titles for their carbonated drinks. From the Barack O’Berry to Swamp Juice, they’re definitely brewing creativity in New Britain.

You can currently grab one of the 2,400 bottles of Deflated Ball Brew at Avery’s Beverages’ bottling plant in New Britain or at the Stew Leonard’s store in Newington, CT. (Man, the British were really unimaginative colonizers). You can also order a 12-pack of the limited-edition brew online.

h/t Courant