McDonald’s Trademarks ‘McBrunch’

It looks like McDonald’s might take a step back from the fast food breakfast wars and try its hand at brunch.

Burger Business reported that McDonald’s filed to trademark the term “McBrunch” back in July 2014.

A McDonald’s spokesperson said they can’t give details on how the the trademark will be used, but you can probably guess it’ll be something related to brunch.

This isn’t the first time McDonald’s has filed to trademark “McBrunch,” as in 2001 they filed for it, but dropped it soon after.

McDonald’s has been in a battle for breakfast supremacy as fast food joints like Taco Bell and Chick-Fil-A continue to release new items. McDonald’s has tried to keep pace by testing Chorizo burritos and even making their coffee accessible at home.

If McDonald’s does do something for brunch, we could be seeing the beginning stages of a new fast food battle, on a new time slot.