Nice: Rainbow-Laden Lucky Charms ‘Comes Out’ for Gay Pride Month

Sometimes it doesn’t take a 40+ person innovation team to come up with a brilliant, billion-dollar-Doritos-Locos idea. Sometimes, all you need is good timing.

Since 1964, General Mills brand Lucky Charms has brought sugary oat and marshmallow-laden cereal to the masses, but for LGBT Pride Month, the clever marketing team is casting the rainbow-friendly cereal in a whole new light.

Under the tag #LuckytoBe, the latest Lucky Charms ad campaign wants to remind consumers how lucky they are to be unique, to not all “look the same,” “believe the same things,” or, heck, “love the same people.” It’s cute, colorful, and 100% feel-good — enough so that even GLAAD is feeling the leprechaun love.

“Happy” Monday, indeed.

H/T AdWeek + PicThx Lucky Charms