Heinz Has A New Ketchup Keg For All The Ketchup Obsessed

Heinz is serving up its iconic condiment in a MUCH larger format via its KegChup. Yes, it’s a keg of Heinz ketchup. 

Inspired by the beer keg, the Heinz KegChup stands at 19.5 inches tall with an easy to dispense spigot, and holds 114 ounces of ketchup.

“On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must have for every watch party spread,” said Jamie Mack, Associate Director of Brand Communications for Heinz U.S. “That’s why we’re kicking it up a notch with the Heinz KegChup–the ultimate game-day companion that gives people the freedom to dip responsibly, with our unmistakably rich sauce flowing all four quarters long.”

After teasing the concept on Instagram last fall, Heinz is now giving a select few the chance to win a Heinz KegChup via its Instagram from today (Jan. 27) through Thursday (Jan. 29). Ketchup consumers can also visit HeinzKegChup.com to join the list for exclusive order access to this limited-edition offering, set to launch at the start of the next NFL season.