So, Who Wants To Drink Some Blue Beer?

Before we start, let’s have three guesses at where this oddly-hued brew this comes from. (Hint: if you didn’t say “Pandora,” “Smurf Village,” or “Japan” just now, get it together man, honestly.)

Last year, we discovered the glory that was frozen beer foam — not a beer slushy, but a kind of whipped snow developed by Kirin Brewing Company to cool beers by watering them down. Well, in Japan, it seems they’ve taken this neat invention to its next logical step: sports branding.

For a limited time, the Kirin Ichiban Beer Garden in Tokyo is selling an awfully Breaking Bad-esque summer beer in promotion of Japanese soccer team, Samurai Blue. Topped with frozen, bitter beer foam, the Listerine-colored lager is actually nice and “refreshing,” according to Rocket News, with a surprising sweetness at the bottom we can only assume comes from whatever syrup gave the beer its color.

Since it’s only available at the beer garden until July, there’s probably a slim chance this grown-up Kool-Aid will ever make its way to the States. No, we’d never drink anything so weird.

H/T Rocket News

More content

Eating Out
Costco CEO Promises That Its Price Of Hot Dogs Will Never Change
Costco isn’t touching the price of its iconic hot dog, at least not anytime soon. In a recent Instagram clip, Costco CEO Ron Vachris made…
,
Eating Out
Taco Bell Debuts Crispy Chicken Crunchwrap Slider
Taco Bell shrinks one of its biggest icons into something a little more snackable. Enter the Crispy Chicken Crunchwrap Slider, a compact remix of the…
,
Eating OutPartners
10 Years Later, The Voice Behind Del Taco’s ‘FRE SH A VOCA DO’ Tells Her Story
Somehow, it’s been ten years since ‘FRE SH A VOCA DO’ and its tie to Del Taco first entered the chat. What started as a…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox