McDonald’s Ditches Iconic Fry Box for First-Ever World Cup Redesign

Don’t expect to see any iconic red French fry boxes at this year’s FIFA global world cup in Brazil.

McDonald’s has commissioned artists to design their fry boxes, unveiling the new design in celebration of the event.

This is the first time McDonald’s has ever given up its medium and large fry boxes for a global redesign. Beginning May 26, the boxes will be decorated with World-Cup themed art, from 12 international artists, handpicked from 500 artists around the world.

The boxes are intended to be a window into an augmented reality application, fittingly named McDonald’s GOL! The app is downloaded when people hold their smart phone in front of the fries. Then the box transforms into a goal, and the player can kick a target into the outline on their phone.

So what do you think of this bold new move? Nice to have a change, or are the golden arches too iconic to tap out?

H/T Adage